Musformation // Jesse Cannon
Musformation // Jesse Cannon
  • Видео 362
  • Просмотров 3 829 876
The Truth About Features/Collabs For Musicians In 2024
In this episode, we delve into the complex world of music promotion, exploring the effectiveness of features and ads. Our host shares their personal evolution from using ads to leveraging collaborations and playlists. We discuss the pitfalls of purchasing features, the importance of real collaborations, and how certain strategies can better engage listeners and build true fan bases. The conversation also touches on the experiences and challenges faced by both artists and managers, emphasizing the importance of smart promotion in the modern music industry.
00:00 Disillusionment with Ads and Alternative Strategies
02:06 The Pitfalls of Buying Features
03:25 The Reality of Music Collaborations
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Просмотров: 1 631

Видео

LET'S ARGUE! Music Videos Are Overrated in 2024?
Просмотров 3,4 тыс.2 дня назад
Music marketers Jesse Cannon, Dustin Boyer & Matt Bacon explore the ongoing debate about the relevance of music videos in today's music industry. The discussion includes differing perspectives on whether music videos are essential marketing tools or obsolete relics. We delve into the importance of creating meaningful video content, budget considerations, and why platforms like RUclips play a cr...
HOW CHEAP MUSIC VIDEOS ARE GETTING 60 MILLION VIEWS // MINIMUM VIABLE VIDEOS
Просмотров 13 тыс.21 день назад
Grab your 50% off at deal.onerep.com/Musformation. Remove your data from 195 data brokers and Google with Onerep. Music Marketer Jesse Cannon debunks the myth that music videos are dead and dives into how artists are successfully leveraging low-effort, high-impact videos to boost their music careers. By focusing on the concept of 'minimum viable video,' Jesse explains how artists can create eng...
Should You Tease Songs To Get MILLIONS Of Streams?
Просмотров 4,2 тыс.Месяц назад
Music Marketer Jesse Cannon explores the benefits and drawbacks of teasing your music before its official release. Dustin Boyer & Matt Bacon join him to discuss the impact of pre-release promotion, especially for smaller artists with under a million Spotify monthly listeners. They debate the effectiveness of teasing songs, provide insights on how to gauge audience engagement through content, an...
18 Music Promotion Knowledge Bombs In 11 Minutes
Просмотров 8 тыс.Месяц назад
Music Marketer Jesse Cannon dives deep into the world of music marketing, exploring how different artists are leveraging platforms like TikTok and Spotify to achieve viral success. We analyze the effectiveness of various promotional strategies, discuss the impact of short-form videos and user engagement, and debunk some common myths about music uploads and competition on Spotify. Learn why TikT...
DESTROYING The 7 Biggest Music Promotion Myths In 2024!
Просмотров 7 тыс.Месяц назад
Sign up with Penji for access to their amazing designers for a low monthly fee and unlimited revisions to your designs at penji.co/pricing/?affiliate=MUSFORMATION15 Music Marketing Strategist Jesse Cannon dives into some common misconceptions about promoting music in the digital age. We explore why the idea that 'good music promotes itself' is flawed and highlight the importance of targeted pro...
13 Music Marketing Knowledge Bombs In 9 Minutes
Просмотров 8 тыс.2 месяца назад
Music Marketing Strategist Jesse Cannon delves into several crucial strategies for musicians looking to market their music effectively with little to no budget. It emphasizes the importance of a good idea over having a large budget for music videos, leveraging one's musical bio to shape public perception, and the technique of incrementally building a fanbase by strategically releasing new songs...
This Guy’s Advice DESTROYS Musicians Streams
Просмотров 14 тыс.2 месяца назад
Music marketer Jesse Cannon delves into the controversial debate of how often artists should release music to grow their fan base effectively. It addresses common misconceptions and poor advice spread by certain influencers in the music marketing space. The author, a music marketing strategist, argues against the one-size-fits-all approach of releasing a song every two weeks and emphasizes the ...
How Musicians Make The Best First Impression On Fans
Просмотров 3,7 тыс.2 месяца назад
Sign up for Bandzoogle, the best platform to build a website for musicians at bandzoogle.com/?pc=musformationusing code MUSFORMATION to get 15% off your first year using the service. Music Marketer Jesse Cannon discusses the importance of musicians having a professional and visually appealing website to avoid making a bad impression and instead boost their growth. It highlights how a poor onlin...
Jesse Cannon & Matt Bacon Q&A At Selva, Bushwick Brooklyn
Просмотров 1,5 тыс.2 месяца назад
In a lively exchange, Matt Bacon and Jesse Cannon alongside contributions from attendees, delve into effective networking strategies for shy individuals at music events, highlighting the importance of asking questions and showing genuine interest in others. The discussion transitions to balancing digital presence with real-world networking, offering practical advice for musicians in today's dig...
This Is Why You Aren't Getting Millions Of Streams
Просмотров 7 тыс.2 месяца назад
A lively discussion led by music marketers Jesse Cannon and Matt Bacon introduces strategies for musicians to overcome common flaws in promoting their music. It includes advice on consistent music releases, the importance of content creation, the strategic use of singles and albums, and navigating the complexities of PR, ads, and playlist placements. It also touches on the smart allocation of b...
How Musicians Use Replies To Get MILLIONS OF STREAMS // ACT FAST!!!
Просмотров 9 тыс.3 месяца назад
Music Marketer Jesse Cannon offers a comprehensive guide for musicians looking to leverage TikTok, Reels, and other social media platforms to promote their music effectively. It emphasizes the importance of creating a 'circle of content' through collaboration with other artists, friends, and fans, by engaging in actions like replying to each other's posts, creating duets, and making video repli...
How Good Neighbours Got 100 MILLION SSTREAMS In 60 Days On Their First Song
Просмотров 26 тыс.3 месяца назад
Music Marketer Jesse Cannon addresses common complaints about outdated music marketing techniques by introducing new methods that help artists achieve significant streaming numbers from their very first song. Including the importance of diversifying social media presence across various platforms, utilizing TikTok for growth despite misconceptions about its future, and how leveraging emotional a...
SPOTIFY Launches MUSIC VIDEOS! What Musicians Do!
Просмотров 14 тыс.4 месяца назад
Spotify is directly challenging RUclips by introducing music videos for premium users, potentially transforming the music promotion landscape. The platform's new video formats, including short 'Canvas' clips, 30-second 'Clips,' and now full music videos, aim to make artists more dependent on Spotify despite controversy over payment rates. The introduction of music videos on Spotify emphasizes t...
Teach Algorithms To Give You MILLIONS OF STREAMS While You Sleep
Просмотров 14 тыс.4 месяца назад
Jesse Cannon provides an in-depth guide for musicians on how to understand and leverage social media algorithms to grow their music audience. It covers the basics of how algorithms work, including user modeling and music genomes, and offers practical strategies for artists to increase their visibility on platforms like Instagram, TikTok, and Spotify. The video emphasizes the importance of makin...
20 Genius DIY Musician Promotion Tips in 11 Minutes
Просмотров 10 тыс.5 месяцев назад
20 Genius DIY Musician Promotion Tips in 11 Minutes
10 Music Promotion Tools That Will Change Your Life
Просмотров 9 тыс.5 месяцев назад
10 Music Promotion Tools That Will Change Your Life
Marketing Your Music With Video Games!?!?!?! HEALTH - RAT WARS
Просмотров 4,7 тыс.5 месяцев назад
Marketing Your Music With Video Games!?!?!?! HEALTH - RAT WARS
How To Get An Album Millions Of Streams in 2024
Просмотров 10 тыс.5 месяцев назад
How To Get An Album Millions Of Streams in 2024
The LinkInBio That Gets Musicians The Most Fans LATER, LINKTREE, BEACONS, KOMI COMPARED!
Просмотров 8 тыс.5 месяцев назад
The LinkInBio That Gets Musicians The Most Fans LATER, LINKTREE, BEACONS, KOMI COMPARED!
How To Get Millions Of Streams On Spotify In 2024
Просмотров 41 тыс.6 месяцев назад
How To Get Millions Of Streams On Spotify In 2024
20 Genius Music Marketing Tips in 12 Minutes
Просмотров 19 тыс.6 месяцев назад
20 Genius Music Marketing Tips in 12 Minutes
It's Now Easy To Pitch Spotify Playlists!
Просмотров 20 тыс.6 месяцев назад
It's Now Easy To Pitch Spotify Playlists!
How Musicians Go From 0 To 1,000,000 Fans In 2024
Просмотров 247 тыс.7 месяцев назад
How Musicians Go From 0 To 1,000,000 Fans In 2024
How Musicians Get Their First Fans In 157 Seconds
Просмотров 15 тыс.7 месяцев назад
How Musicians Get Their First Fans In 157 Seconds
How Musicians Build A Fanbase THE RIGHT WAY!!! COMMUNITY BUILDING
Просмотров 55 тыс.7 месяцев назад
How Musicians Build A Fanbase THE RIGHT WAY!!! COMMUNITY BUILDING
The Hidden Tricks To Promote Your Music On YouTube // REAL MUSIC VIDEO VIEWS!
Просмотров 31 тыс.8 месяцев назад
The Hidden Tricks To Promote Your Music On RUclips // REAL MUSIC VIDEO VIEWS!
My Life Is Messed Up! So This Channel Has To Change!
Просмотров 6 тыс.8 месяцев назад
My Life Is Messed Up! So This Channel Has To Change!
SMS / Text Message Marketing For Musicians
Просмотров 3,1 тыс.8 месяцев назад
SMS / Text Message Marketing For Musicians
The Next Generation?? The Best Fan Community Tool For Musicians Is Here
Просмотров 4,5 тыс.9 месяцев назад
The Next Generation?? The Best Fan Community Tool For Musicians Is Here

Комментарии

  • @LillianRobin
    @LillianRobin 21 час назад

    I've been up for less than 2 weeks, and i'm at 43 monthly listeners on spotify, and 60 something subscribers on yt ❤ so happy 🎉

  • @djespmusic
    @djespmusic 23 часа назад

    do one on The Hellp. would be a fascinating case study

    • @Musformation
      @Musformation 23 часа назад

      In the member feed already

    • @djespmusic
      @djespmusic 23 часа назад

      @@Musformation sweet is that under patreon or youtube ?

    • @Musformation
      @Musformation 23 часа назад

      @djespmusic you tube there’s a link in the description of every video

    • @djespmusic
      @djespmusic 22 часа назад

      @@Musformation found it and subbed thanks. Curious on the pros and cons of Patreon vs RUclips memberships, about to look into it.

  • @djespmusic
    @djespmusic 23 часа назад

    i really dont think Chainsmmokers qualify as fitting in the ‘weird, hyperpop world’ so not sure if that example applies here

  • @NZ.Zer0
    @NZ.Zer0 День назад

    Great video but why is your nose so stuffed up? No seriously thanks. Ive worked in digital strategy for 25 years and there are so many options it makes my head spin, Shopify is a good call, we built a pretty serious business of the back of one of those once, very scalable... but I hadnt thought of them as a small scale website design CMS.

  • @mudasir-fs4oo
    @mudasir-fs4oo День назад

    Cold emailing is the way to go for musicians wanting to establish connections. It is straightforward and effective. I have been using FilterBounce for around six months, and it is been a lifesaver. The real-time verification has kept my bounce rate down, which is crucial for maintaining a good reputation. Plus, their plans are super affordable! If you care about reaching the right people, you should definitely think about FilterBounce.

  • @attitudee969
    @attitudee969 День назад

    I cannot believe the difference cold emailing has made for my music career. With FilterBounce, I have got real-time verification that keeps my list clean, and for just $10 a month! This tool has been a blessing. It works wonders against tricky domains, making sure I am always in the game. If you are looking for an efficient solution to verify your emails, FilterBounce is the way to go.

  • @ailo.lofimusic
    @ailo.lofimusic День назад

    Jesse, you've answered a question I've had for months on how to connect with others as a producer that's just starting out. This video has opened my eyes on how to create a community social media. We have to use the tools available to make sure our art reaches as many people as possible! Thank you!!! 🖤

  • @Musformation
    @Musformation День назад

    If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. ruclips.net/channel/UC0a-qcXVlh4Teya-EiEz-GAjoin

  • @finlaymacdonald1058
    @finlaymacdonald1058 2 дня назад

    Do you or does anyone have good ideas about things you can post to toktok if you're an instrumental artist...instead of lyric videos. Thankyou. F

    • @Musformation
      @Musformation 2 дня назад

      Search my name and visualizer on RUclips

  • @horrezplater457
    @horrezplater457 3 дня назад

    Is there an age limit to be an artist/singer. Also I am an older artist but I'm good and can write but the problem I'm facing is my younger rival is having me group stalked and have spreaded untrue rumors about me. None of that is goingto stop me though but is there an age limit to this whole music business

  • @motherwitz
    @motherwitz 3 дня назад

    So, now that TikTok has changed it so that you have to get 1000 followers BEFORE you can have your link in bio displayed on your profile - what’s the strategy in promoting your music? Or is there a video discussing this that I’ve missed? Thanks

    • @Musformation
      @Musformation 3 дня назад

      That’s been like that for years. People know naturally to look up the songs they hear

  • @scorchedmoon2800
    @scorchedmoon2800 4 дня назад

    Our track with the feature was our biggest one around the album release. But also, we were friends with our guest vocalist for years and didn't spend a big pile of money on it, so there's that. I definitely wouldn't want to throw a bunch of dollars at a feature, but I do love the thought of getting a bunch of friends on various tracks on the next record. To me that's what features SHOULD be about.

  • @matclark.
    @matclark. 4 дня назад

    These panel discussions are where it’s at. Thanks guys!

  • @JordanHutchinsonSound
    @JordanHutchinsonSound 4 дня назад

    awesome stuff, thanks Jesse!

  • @VioletRobots
    @VioletRobots 4 дня назад

    Thanks!

  • @fnord_lander
    @fnord_lander 4 дня назад

    I think my production and songs are good but every song I strive to get a sound that’s unique and stands out What are some ways an artist can take risks and think outside the box? 📦

  • @VioletRobots
    @VioletRobots 4 дня назад

    Thank you for the information brother.

  • @wllywllywlly
    @wllywllywlly 4 дня назад

    awesome episode, I like the perspectives

  • @royalerozesss
    @royalerozesss 4 дня назад

    5:49 aries mentioned omg yes stream cabin fever what a pleasant surprise

  • @se7ensenses
    @se7ensenses 4 дня назад

    I love collabs! I'm always looking for new music that resonates with me and these team-ups help to bridge gaps in genres and fan base! Wouldn't have discovered HEALTH w/o Lamb of God and wouldn't have discovered Sierra w/o HEALTH! #KORITFW

  • @StackhausLive
    @StackhausLive 4 дня назад

    Make live versions of your songs if they are hard to replicate live. Compare live Zeppelin to studio. Completely different songs almost in some instances. One more reason for audience to attend the live performance

  • @antoniomere
    @antoniomere 4 дня назад

    Love u Jesse

  • @theirishlassies7160
    @theirishlassies7160 4 дня назад

    This past week I was added to a bot playlist. I wish Spotify would give you the ability to easily report and remove yourself from shady playlist.

  • @LillianRobin
    @LillianRobin 4 дня назад

    I'm at 38 monthly listeners now. I'm going to follow your advice, and i'll come back with the results 🎉

  • @TuxedoVaileGAMES
    @TuxedoVaileGAMES 5 дней назад

    I'm still only at the start of the video but, what about those of us who love listening to and want to release "conceptual albums", where all 10 songs are designed to be listened to in a specific order or we want to release a 5 song story where each song is essentially a chapter? I live for the artistry of making music, and one song every 8 weeks feels like a suffocating limitation on my creativity. Do I have to choose between just dealing with it if I want to have the best chances or choosing to risk being disfavored by the algorithm in order to stay true to what I want to do creatively? I'm a huge music junky and have in the past lived for composing, arranging, and releasing a multi-song album.

  • @CockSpanDan
    @CockSpanDan 5 дней назад

    ruclips.net/video/QeqOeEmPVgA/видео.htmlfeature=shared

  • @michaelihde
    @michaelihde 5 дней назад

    Thankyou very much for you're informative video! i would like to add my experience here: i tried diffrent stuff and sadly lost a lot of money! The most important advice i can add is: make good music! the better it performs in an organic way the better it is to spend money on ads (fb, ig tiktok or youtube). You (like i did) have to accept if some tracks are not likely enough stop burning you're money with it! if you like the song does not mean "they" will like it to! - if they like it -> go on and spend small budget for ads to push the song, but i would suggest spending the money on submithub is the best before going for youtube, facebook (meta) ads etc.. i've done it and still trying to improove myself ;-)

  • @aladyandaboss
    @aladyandaboss 6 дней назад

    Does the Cover art with music go on RUclips as well?

  • @aladyandaboss
    @aladyandaboss 6 дней назад

    I’m a little confused on Week 1. I’ve released the song yesterday, do I do the cover with music now and promote that?

  • @user-kh4di8ns3e
    @user-kh4di8ns3e 6 дней назад

    The cat doing sit ups under the car😂😂😂